At our core, we are a group of individuals united by shared principles and a long-term vision we paint together. We believe in iterative progress, radical transparency, and the power of collective growth. These principles guide how we think, build, and grow.

People, who think alike, gather around and push each other and build something better than its alternatives. And that’s the core formula of doing great things. And we believe we can do much more by explaining how we think to each other before we set out together to do something. In hiring, in team building, and in talking with regulators, we reckon opening the scene with how we think and behave would yield better results for all.

In following these lines, here is an incomplete picture of some thinking below. And since living in the age of generative technologies, these principles will be revised, new principles will be added over time.

1 We enjoy the luxuries of being free. We aim to be free starting from Day 1, and not spoil what we’ve built in the name of growth.

2 We think in writing, we talk in writing. Unless there comes a better way of constructing a collective memory, we obsessively write things down.

3 We take pride not in bits, but in the whole. From ideation to implementation, we carry the egg together, and if we break it, we mop the floor together.

4 It all comes to people. That’s why we move painstakingly slowly and thoroughly on hiring.

5 We realize whatever we do is business, and there are business realities. Our objections and compromises come from this.

6 We object, we resist, and we take a stance; not in the name of perfection, but to rise each other.

7 Action over indecisiveness. We rather embrace the consequences of our actions instead of our indecisiveness.

8 We despise calling each other to learn the intricacies of a certain thing in our products. We like systems over individuals.

9 Fixing a leak is cooler than installing a new slide for our pool. This is how we think about pools and development.

10 We pack and unpack fast, we tear apart what we’ve deemed as the best.

11 Our solutions target a few use cases and problems. That’s it. We do not build Swiss army knives.

12 When solving problems, our top priority is to solve the problem. Nothing more, nothing beyond.

13 We choose user needs over our assumptions. We solve real problems, not build things to seize opportunities.

14 Product-wise, our efforts rest on these three pillars: distribution, product and CS.

Distribution > We find it exciting to board the ships going to the new world. This means building many channels with no yield, but we love sailing with early adopters.

Product > Products are the representation of who we are and should have a distinct character. We build products that may be disliked not because they do not function as expected but because they function as not wanted.

CS > User feedback enters our backlogs as VIPs. No queuing, no waiting for a new feature to be released before.